Website Answer Audit reads up to 25 pages of a client’s site, sorts what’s missing into eight categories, and checks every finding against a quote from the page. You walk into the meeting with the questions customers still have, each one tied to the page that should answer it.
Run it with your own OpenAI key, or paste the prepared prompt into the AI chat you already use. Three steps from website address to printed report.
Start with one client website you already know.
Because from where they sit, it’s true. The service is listed. The town is mentioned somewhere. What they can’t see is the question a customer still has after reading the page: do you cover my area, what happens after I call, why should I believe you?
You’ve been in that meeting. The owner points at the homepage. You open another tab, scroll, and try to turn a feeling into an explanation while they wait. Or you send a long report, and it sits unread in their inbox.
What moves the conversation is simpler: this page, this unanswered question, this change.
That’s what Website Answer Audit hands you. It doesn’t replace your judgment. It gives your judgment something concrete to point at.
Every finding is tied to four things: the page it came from, a quoted excerpt, the customer question the page leaves open, and the change you’d recommend. The AI proposes findings. The app then checks each quote against the pages it actually collected.
If a quote can’t be matched, that finding is dropped from the client report and noted for you. A finding the page can’t back up never reaches the owner.
That’s the difference between “the copy needs work” and “your emergency service page never says whether you work weekends.” The first starts a debate. The second gets approved.
Four working parts in one browser-based app, plus an illustrated training guide. Each part feeds the same client conversation: what the website says, what customers still need to know, and what to change first.
Collect a client’s important pages and see whether they actually answer what a customer needs, not just whether a keyword appears.
Every recommendation points to a page the owner recognizes.
Paste in real reviews, emails or call notes, and see which customer concerns the website answers and which it ignores. No feedback on hand? The audit still runs.
You show the owner their customers’ words next to their own pages.
Review the dashboard, then print the report to PDF with the client’s name and your agency’s details on it.
You hand over something the owner can read without you in the room.
Keep each client’s scans together and pick up where you left off. The illustrated core guide walks you from setup to your first client handoff.
When the site changes, you rescan instead of rebuilding your notes.
In three steps: add the business, collect and analyze its pages, then review the findings and print the report. You don’t need to change how your agency works to try it on one website.
Enter the website, services and service area. Add confirmed details and customer feedback if you have them.
Choose Quick or Standard. Use your own OpenAI key, or copy the prepared prompt into your AI chat and paste the response back.
Check the evidence, confirm the business facts, then print the client report. Export a backup before you move on.
The day before the meeting, you send the owner the PDF. The first action card quotes their own service page and names the question it skips. When you sit down, they bring it up before you do.
You scroll to the service-area finding. The owner names the towns they cover. You agree on the wording and where it goes. “Better content” has turned into a change somebody can approve.
A few weeks later, you rescan the site and check the published page against the new findings. Your follow-up email starts with what changed.
Search results and AI tools will keep changing. Customers will still need to know what the business does, whether it serves them, and why to trust it. Those questions are what the audit checks.
Every rescan reads the current pages, so the report reflects the site as it is today, not as it was when you bought the app.
I’m Drew Laughlin. I’ve built tools for marketing consultants and agency owners since 2010, and the ones buyers keep using have one thing in common: they give the consultant something to show a client, not something to explain.
That’s what I built this for. A consultant shouldn’t need to be a software specialist to have a better conversation about a website. The report keeps that conversation tied to the owner’s own pages.
“This dashboard is going to be a great tool for sales conversations! It turns abstract issues into something that clients can see and feel.”
Drew Laughlin
Founder, MarketingConsultantPLR
Consultants who use Drew’s other tools talk about seeing the gaps clearly and having something to show clients.
A standard tool tells you what’s technically wrong. Website Answer Audit tells you what a customer still doesn’t know after reading the page, and what to change. One checks how the page is built. The other checks what it tells the customer.
| A typical audit tool export | Website Answer Audit |
|---|---|
| Checks whether a keyword or tag is present | Checks whether the page answers the customer’s question |
| One page at a time | Up to 25 pages, so gaps across the whole site show up |
| A score with no explanation | Category context and a plain-language score interpretation |
| AI output taken on faith | Every quoted excerpt checked against the collected pages |
| Rebuild the presentation from your notes | Print the client report from the dashboard |
Consultants and agency owners who review local business websites and need to show owners, page by page, what their customers still can’t find. Whether you manage one client or fifty, you start with the website in front of you.
Everything you need to run your first client audit this week.
| Included with access | Estimated value |
|---|---|
| Website Answer AuditPage collection and eight-category diagnosis | $97 |
| Customer Language & Buyer QuestionsReal feedback matched against the website | $47 |
| Client-Ready ReportsYour agency details, the client’s logo, print to PDF | $67 |
| Saved Projects, Rescans & BackupsEvery client’s work in one place | $37 |
| Illustrated Core Training GuideSetup, first audit, evidence review and client handoff | $49 |
| Total estimated value | $297 |
For comparison, white-label audit tools charge by the month. SEOptimer’s white-label plan starts at $39 a month.
You have three. Keep pointing at the website and saying it needs work, audit every page by hand, or give the evidence and the report a workspace built for this conversation.
The owner keeps saying “we already have all that,” and the conversation stays where it is.
Open every page, write down the gaps, and format your own report. It works. It also costs you the hours before every meeting, for every client.
Collect the pages, review findings that quote the site, and print a report built around what customers need to know. You spend the meeting on the fix, not on proving there’s a problem.
No. Manual mode gives you prepared prompts to copy into an AI chat you already use, then you paste the response back into the app. If you’d rather run analysis inside the app, BYOK mode uses your own OpenAI key, and OpenAI bills you for that usage.
No. You enter the website address and business details, choose a scan size and follow the ten-step walkthrough. The core training guide covers setup, your first audit and the client handoff.
Yes. Add the client’s name and logo plus your agency’s contact details, review the findings, then print the report to PDF. Your private review notes stay out of the client version.
It reads public pages: the homepage and the most relevant pages it finds, up to 10 on a Quick scan and 25 on a Standard scan. Sites that block crawlers or rely heavily on JavaScript may return fewer pages, and the report shows exactly what was collected.
No. It checks what the collected pages actually say. It doesn’t track rankings or test whether an AI recommends the business. Clear answers and proof on the page give both customers and search tools more to work with.
Keep it for rankings, speed and technical checks. Website Answer Audit covers what those tools skip: whether the pages answer customer questions and back up their claims.
No. It reads pages and reports findings. You or the client’s web editor make the changes you agree on.
In your browser. Export a backup file to keep a copy or move work to another computer. When you run AI analysis, the page text and any feedback you add go to your AI provider. A saved API key is never included in backups.
The 12OFF code works for the first 50 buyers, then checkout stops accepting it. The launch price ends when the launch closes, and the price goes up after that.
No. All sales are final. Before you buy, look at the screens on this page and read what the audit does and doesn’t cover, so you know it fits how you work. And if any scan won’t run, contact support and we’ll help you get it working.
Pick one client website. Run the audit. Show the owner exactly what their customers still need to know.
Get Website Answer Audit