Your data disagrees with itself
An old suite number on one directory and a closed phone line on another is enough for an assistant to treat your business as unverified and skip it.
The problem
Why doesn't my business show up when someone asks AI for a recommendation?
Usually because the assistant cannot confirm you exist. AI tools assemble answers from business data they can verify across multiple independent sources. When your hours, address, service list, and category disagree from one listing to the next, the safest move for the assistant is to name a competitor it is sure about.
Nobody outside your site says what you do
Assistants weigh outside corroboration heavily. If your own website is the only place your services are described, there is nothing to cross-check.
Your pages are built for scrolling, not quoting
A page that buries the answer under a story gives an assistant nothing clean to lift. Direct answers get quoted. Buildup gets skipped.
The process
How does AI search visibility actually work?
In four steps. We find out what assistants currently say about you, correct the business data they rely on, mark up your pages so the facts are machine readable, then track your citations month over month. The order matters, because markup on top of wrong data just makes the wrong answer easier to find.
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1
Baseline every assistant
We ask ChatGPT, Perplexity, Google AI Overviews, and Copilot the questions your customers actually ask, and record who gets named instead of you.
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2
Fix the source data
Google Business Profile, the major directories, and every listing where your name, address, phone, hours, and categories disagree get corrected to one version.
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3
Make your pages machine readable
Structured data, clean heading structure, and direct answers placed where a model can lift them without losing the meaning.
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4
Track and correct
Monthly re-testing against the same question set, so you can see when a mention appears, moves, or disappears, and we can respond before it costs you calls.
Comparison
How is this different from what my current SEO person does?
Traditional SEO competes for a position on a results page. AI visibility competes to be the source an assistant quotes when it writes the answer. Different signals, different measurement, and a business can win one while losing the other.
| What matters | DIY | Typical SEO agency | Laughlin Marketing |
|---|---|---|---|
| Keyword rankings | Sometimes | Yes | Yes |
| Assistant citation tracking | No | Rarely | Every month |
| Structured data on every page | No | Sometimes | Yes |
| Listing consistency across directories | Manual | Yes | Yes |
| Answer-first page copy | No | No | Yes |
| Reporting you can read in five minutes | Not applicable | Varies | Yes |
Pricing
Most chosen
How much does it cost?
Plans start at 497 dollars per month for a single location, with no setup fee and no annual contract. Multi-location businesses and anyone who needs the page work done for them move up a tier. Every plan includes the monthly citation report.
Visibility Baseline
$497
per month
One location. You handle your own site changes.
- Monthly citation baseline across four assistants
- Google Business Profile cleanup and monitoring
- Directory consistency audit
Visibility Build
$997
per month
One location, and we do the page work for you.
- Everything in Baseline
- Structured data built and installed on your pages
- Answer-first rewrites of your top five pages
- Review request system setup
Multi-Location
$1,997
per month
Two to ten locations under one brand.
- Everything in Build, per location
- Location page structure and internal linking
- Quarterly strategy call
Questions
Common questions before people start
How long before my business starts showing up in AI answers?
Most businesses see their first citations in 60 to 90 days. Assistants rebuild their picture of a business on their own schedule, so the work happens up front and the results arrive in waves rather than all at once.
Is this different from regular SEO?
It overlaps but it is not the same. Traditional SEO competes for a ranking position on a results page. AI visibility competes to be the source an assistant pulls from when it writes an answer, which depends more on consistent business data, structured markup, and third party corroboration.
Do I need to be on every AI platform?
No. The same underlying signals feed most assistants, so fixing your business data, structured markup, and review profile once improves your odds across ChatGPT, Perplexity, Google AI Overviews, and Copilot at the same time.
What happens if I cancel?
Everything built during the engagement stays yours, including the structured data, the profile corrections, and the citation baseline. Monitoring and ongoing corrections stop, so drift will slowly return as directories and listings change.
Can you guarantee an AI assistant will recommend my business?
No, and anyone who guarantees it is guessing. Assistants choose their sources independently. What we control is whether your business is easy to find, easy to verify, and consistent everywhere it appears, which is what makes a recommendation possible.