Local Money Calendar

Q: Do I need to install anything?

No. It is a single web app that runs in any browser. You can use it online or download the file and open it offline. There is no login and no software to install.

The real problem

The hardest part of consulting is not the work. It is knowing who to call.

You can build the landing page. You can run the campaign. What stalls you is the blank prospect list at the start of the month, when you sit down to do outreach and have no idea who to contact or what to say.

Every business on the list feels like a cold, random guess. You have nothing specific to offer, so the message comes out as "let me know if you ever need marketing help." Another month ends with almost no outreach sent, because starting from nothing every time is exhausting.

So income feels like feast or famine. A project lands, you stop prospecting, the project ends, and you are back to the blank list.

After enough cycles the quiet question shows up: maybe I am just not cut out to run this business.

You are cut out for it. You have just been prospecting with no regard for timing, which is the one thing that makes local outreach easy.

The shift

Local demand is seasonal, and it repeats the same way every year.

A roofer's phone rings in spring and after storms. "Frozen pipe repair" spikes in deep winter. Restaurants live and die by Valentine's and December. Gyms flood in every January. None of it is random, and none of it is a secret. It is a pattern you can set your calendar to.

Roofing, in spring

Searches climb the week the weather turns. Pitch a "beat the spring rush" inspection campaign before the phones start ringing.

Restaurants, in February

Valentine's is one of the biggest nights of their year. Get their reservations page live before it books out.

Gyms, in January

The single biggest sign-up month there is. Have their join-online offer ready before January 1.

Picture it: it is the 1st of the month. You open the calendar and three local businesses sit at the top, marked peak demand, each with a one-line reason and a campaign already written. You copy the outreach, drop in your client's name, and send it before your coffee is cold.

Or this: you send a roofer a "beat the spring rush" pitch the exact week roofing searches start climbing, and you get a reply that says "how did you know we were just talking about this?"

What you get

Everything inside The Local Money Calendar

A self-contained web app you open in any browser. Here is the whole thing, and everything that comes with it.

The Local Money Calendar app open on the current month, with local industries sorted by demand and a ready campaign for each

The full app, open on the current month. Every local industry sorted by who is heating up, each with a ready campaign and outreach message.

01

The 12-industry demand calendar

The core of the product. You always have a reason to reach out to someone.

Twelve local categories, mapped across all twelve months. Every cell is a real opportunity: the business that is heating up, the seasonal reason the demand is there, and the campaign to sell them. Open any month and the work of figuring out who needs you is already done.

What's included

All twelve industries: home & trade services, restaurants, fitness, dental, medical & med spa, salons & spas, real estate, automotive, retail, events & weddings, legal, and financial & tax
144 monthly opportunities in total, one for every industry in every month
Each one includes the demand reason, the campaign to run, a ready outreach message, an upsell angle, and a content idea
Every month is scored by demand heat, so your hottest opportunities rise to the top on their own
Defensible seasonal logic behind every entry, framed as searches rising or a booking season starting, never invented statistics

The By Month view: local industries for the current month, sorted by demand heat, each with its PEAK play

You never sit down to prospect without knowing exactly who to contact and what to offer.

02

Two views: By Month and By Industry

Prospect this month, plan the whole year, from the same data.

The calendar works two ways. By Month is your daily prospecting engine: it opens on today and stacks every industry by who is heating up right now. By Industry is your planning tool: pick a niche and see its entire twelve-month arc on one screen.

What's included

By Month opens on the current month and sorts every industry hottest-first, so your best calls are always at the top
By Industry lays out a single niche across all twelve months, a ready-made year-long plan for any client
A "heating up next" look-ahead flags the industries about to spike, so you reach out before the rush, not during it
Filter to the one or two niches you serve and hide the rest
Switch views in a click without losing your place

The By Industry view: one niche mapped across all twelve months of demand

One tool for finding work this month and keeping clients booked all year.

03

Copy-and-send outreach, personalized to your client

From "who do I pitch" to a message in their inbox in under two minutes.

Knowing who to call is only half the job. The calendar closes the other half by handing you the actual words. Add your clients once, pick who you are working on, and every outreach message, content idea, and campaign brief fills in their business name, trade, and city automatically.

What's included

A built-in client manager so you can store every prospect and switch between them in a click
One-click copy for the outreach message, the content idea, and the full campaign brief
Your client's name, trade, and city drop into the copy automatically, so nothing reads generic
Printable, brandable one-page briefs you can hand a client or keep as your own working plan
Everything you type is saved right in your browser, on your device, and never uploaded

The client manager and one-click copy buttons, with an outreach message personalized to the active client

You edit a finished, personalized message. You never start from a blank page.

04

The quick-start User's Guide

Up and running in your first sitting. No learning curve.

The calendar is simple on purpose, and the included User's Guide makes it faster still. It walks you through both views, the PEAK Method, adding your clients, and exporting briefs, in a five-minute read you can skim on your first open.

What's included

A guided walkthrough of both the By Month and By Industry views
How to run the PEAK Method on any opportunity, step by step
Setting up your profile and clients so the outreach personalizes itself
Exporting and branding a clean one-page brief to hand a client

Open it, read for five minutes, and start pitching the same day.

How it works

Three steps, and your first pitch is sent.

1Open it. It lands on the current month with every industry sorted by who is heating up, hottest first.

2Pick a target. Read the reason the demand is there, then copy the outreach message, already personalized to your client.

3Send and sell. Run the campaign it hands you, then do it again next month with a fresh set of reasons.

Why it works

Generic prospecting pitches tasks. The PEAK Method pitches timing.

"You need a new website" lands as a cost. "Your busy season starts in three weeks, here is the campaign to win it" lands as an opportunity. Every play in the calendar runs the same four beats.

P — Pinpoint

Who is heating up this month, and the real reason the demand is there.

E — Engage

The outreach message and a ready content idea to open the conversation.

A — Activate

The specific campaign to sell them right now, while the demand is live.

K — Keep

The retainer angle that turns a one-time project into recurring revenue.

The old way

Cold, random, forgettable

Cold list in random order
"Let me know if you need help"
Pitch whenever you remember to
One-time projects that end

With the calendar

The right business, at the right time

The right business, at the right time
A specific offer they actually need now
A reason to reach out every single month
A built-in path to a retainer

Put it to work

Seven ways consultants use the calendar to grow

The calendar is the asset. How you deploy it is where the money is. Here are the most effective ways to put it to work from day one.

01Land new clients on timingOpen the current month, pick the businesses at peak demand, and send the outreach the week they actually feel the pain.

02Upsell the clients you already haveUse the Keep angle to pitch a timely add-on before their busy season, and turn a one-time project into a retainer.

03Plan a client's entire yearSwitch to By Industry and hand a client a 12-month plan that shows you were thinking three seasons ahead.

04Warm up cold prospectsLead with a timely, specific tip instead of a pitch. "Your busy season starts soon, here is what most shops miss."

05Fill your content calendarEvery month gives you a content idea per industry, so your own social never starts from a blank screen.

06Run a lunch-and-learnTurn a month's seasonal plays into a short workshop for local owners, then offer your services as the next step.

07Never miss a follow-up windowUse the look-ahead to reach a quiet prospect right before their demand spikes, when your timing looks uncanny.

Straight answers

What you are probably wondering

01"I only serve one or two niches."Filter to your industry and use just that. The By-Industry view maps its whole year for you.

02"Are these real demand claims?"Every entry is a defensible seasonal pattern, framed as searches rising or a booking season starting. No invented statistics.

03"Is my client data private?"Everything you enter is saved only in your browser, on your device. Nothing is uploaded.

04"I am not technical."If you can open a web page, you can use this. No install, no account, no setup.

05"Will the outreach sound generic?"Each message is written to send, then personalized with your client's name and city. You edit, you do not start from scratch.

06"I already have too many tools."This is one file. It replaces the blank page, not your stack.

Who this is for

Consultants who do their own outreach

Local marketing consultants and freelancers
Small agencies that serve local businesses
Anyone who wants a repeatable reason to reach out

Who this is not for

A few people it will not help

People selling to national or online-only markets
Anyone looking for a done-for-you lead list
Consultants who never do their own outreach

Why I built this

Drew Laughlin

Founder, MarketingConsultantPLR

I build tools and systems for local marketing consultants. Over 8,000 of them have bought more than 50,000 of my products, and 40-plus have earned Deal-of-the-Day awards. The Local Money Calendar started as one module inside a larger product, and the feedback was always the same: the seasonal calendar was the part people actually opened.

So I pulled it out, expanded it from one industry to twelve, and turned it into a standalone tool. It solves the problem I hear about most: not how to do the work, but how to know who to reach out to, month after month, without burning out on the blank page.

What consultants say

Real results from real consultants

[TESTIMONIAL 1: two to three sentences from a real consultant about finally knowing who to pitch each month, in their own words.]

[Name]

[Role, city]

[TESTIMONIAL 2: two to three sentences about the personalized outreach or turning a project into a retainer.]

[Name]

[Role, city]

[TESTIMONIAL 3: two to three sentences about how simple it is to use, or how it removed the blank-page problem.]

[Name]

[Role, city]

Use real testimonials only. Replace or remove any slot you cannot fill with a genuine quote.

The offer

Pay once. It is yours for good.

The exact price is on the order form below, and it is less than a dinner for one. Whatever it is, you pay it a single time and keep it for good, to use across every client you ever take on. Here is what the alternative actually costs.

Get The Local Money Calendar

Every month, a finished answer to "who do I pitch, and what do I sell them," for less than you would spend on lunch with a client.

A generic content-calendar tool (tells you what to post, not who to pitch)$15 to $49 / mo

Hiring a copywriter for seasonal outreach and campaigns$100+ each

The hours you lose every month to the blank prospect listYour rate

The Local Money Calendar, todayLess than a night out

[WARRIORPLUS ORDER FORM EMBED — paste your W+ buy button / order form here. This is where the price and the order bump live.]

One-time payment. No subscription. This is a digital download, so all sales are final.

Keep guessing

Stay on the blank list, keep the feast-or-famine cycle, and hope you remember to prospect this month.

Piece it together

Pay monthly for a posting tool and a copywriter, and still do the seasonal research yourself.

Get the calendar

Pay once, for about the cost of a client lunch, and open a finished answer to "who do I pitch" every single month.

Questions, answered

Before you decide

Do I need to install anything?

No. It is a single web app that runs in any browser. Use it online, or download the file and open it offline. There is no login and no software to install.

Which industries are included?

Twelve local categories: home and trade services, restaurants, fitness, dental, medical and med spa, salons and spas, real estate, automotive, retail, events and weddings, legal, and financial and tax.

Is this just another content calendar?

No. A content calendar tells you what to post. The Local Money Calendar tells you which local business is about to have demand, and the campaign to sell them. It is an outreach and revenue tool, not a posting planner.

What if I only work with one type of business?

Filter to your industry and ignore the rest. The By-Industry view maps that niche's entire year, which is a full outreach plan for the clients you already have.

How much is it?

It is a one-time payment for less than a nice dinner out, shown on the order form on this page. You own it for good, with no subscription, and use it across every client you ever take on.

What is your refund policy?

All sales are final. Because The Local Money Calendar is a digital product that you download and get instant, permanent access to, we do not offer refunds. If you are unsure whether it fits your business, read this page and email us any questions before you buy, and we will help you decide.

Stop guessing who to pitch.

Every month, this tells you who is about to need you and exactly what to sell them. For less than a takeout dinner, open it once and you will never face the blank prospect list the same way again.

Get The Local Money Calendar

One-time payment · Instant access · All sales are final